Laws of Social Media Marketing

10 Laws of Social Media Marketing

Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic manner. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your on-line entry points, lasting by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most significantly — your bottom line.

1. The Law of Listening

Success with social media and content marketing needs more listening and less talking. Read your target audience’s on-line content and be a part of discussions to learn what’s important to them. Only then can you able to create content and spark conversations that add worth instead of clutter to their lives.

2. The Law of Focus

Laws of Social Media Marketing

It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that tries to be all things to all people.

3. The Law of Quality

Quality trumps quantity. It’s better to possess 1,000 on-line connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience

Laws of Social Media Marketing

Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding

If you publish wonderful, quality content and work to build your on-line audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find out it in keyword searches. Those entry points might grow to hundreds or thousands of more potential ways for people to find you on-line.

6. The Law of Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to have an interest in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they may share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value

If you spend all of your time on the social internet directly promoting your product and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with on-line influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them on-line. Building relationships is one of the most important parts of social media marketing success, so continuously acknowledge every person who reaches out to you.

9. The Law of Accessibility

Laws of Social Media Marketing

Don’t publish your content and then disappear. Be available to your audience. That means you need to systematically publish content and participate in conversations. Followers on-line can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.


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