Digital Marketing Trends
A marketing trend could be a pattern of business behaviour that becomes well-liked and mimicked once it’s well-tried to be economical thanks to connect with paying customers. The ocean of selling trends is associate dynamic one, settled within the 21st century by the lightning-fast ways that during which the members of a client base communicate with one another and articulate their individual product likes and dislikes.
The digital marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies.
The top Digital Marketing Trends of 2014 are:
- Location-based Marketing
If there’s one dominating trend to pinpoint in 2014, it nearly sure enough is location-based promoting. This makes use of GPS technology to deliver multimedia system content tailored to the geographical location straight to the potential customer’s mobile device. This helps to cater additional specifically to users’ wants and each marketer and customers predict additional of this in 2014. Already there are social apps together with Ban.jo, Path, and Foursquare that give important client information.
91 percent of adult portable house owners have their devices inside arm’s reach 24/7 and location-based promoting might exploit this massively. Moreover, tools like Google pocketbook are being formed, which can alter folks to shop for with their master card right from their smart phone. The NFC (near field communication) technology in Google pocketbook, that permits users to create secure payments, is merely set to urge additional common and higher. Businesses are bound to exploit this.
- Social Media Diversification
It’s now not only Facebook, Twitter, YouTube, and LinkedIn. Though these are the foremost fashionable networks like Pinterest, Google+, and Instagram are on the surge too. Whereas 93percent of marketers have claimed that social media is associate degree integral a part of their selling in 2013, the quantity of holiday makers to those social networks can increase additional next year. This implies additional and additional marketer’s are capitalizing on this and can focus additional on in 2014. They’re going to obtain to ascertain a major presence for themselves within the aforesaid networks to make their complete and connect with potential customers.
Paid advertising will increase, notably on Twitter, Pinterest, and LinkedIn. Social signals have proved to be vital for search rankings and building name, thus it’s solely a matter of your time before businesses think about not only Facebook, Twitter, LinkedIn, YouTube, and Google+ however are every carving a novel niche for themselves.
- Content Curation
There are several content discovery apps on the market as well as Flip board, Pulse, Food spotting, and fancy that facilitates users to tweak the feeds by merchants and businesses in line with their contexts and interests. Information is filtered and customized data platforms are created by users in line with their wants. This can be set to become another vital trend in 2014 and supply potential customers with bigger engagement with the business. Marketers will increase the connection of their promoting since users will prepare the announce content in line with what suits them. Pinterest is that the one web site that involves mind, considering its superb curation potentialities. However it isn’t the sole one – List.ly and Quora are the opposite websites that facilitate users prepare and mixture information.
- More Video Marketing
Videos will convey a message 10 times additional powerfully than text content, though persuasive content is in an exceedingly a lot of higher league. Video selling is already common however it’ll get additional thus in 2014. Vascular plant could be a service that enables marketers six seconds of your time among that they have to plug their product through a video. Vascular plant is about to grow massively in quality among marketers next year. You’ve got YouTube, Facebook, and Twitter to take advantage of and Instagram and Snap chat even have video choices in their app. Videos also are more and more being watched on mobile devices and that’s a potent competition, ready to instantly alter user behavior.
- Remarketing or Ad Re-targeting
Marketers trying to convert internet traffic are turning to remarketing. 1st time guests to business websites largely don’t become customers. It’s calculable that 1st visit only lead to a pair of P.C of the conversions. Retargeting is so rising as an awfully essential component of digital selling. Remarketing essentially helps marketers target potential customers who visited their website however didn’t convert. It helps them show their product or services on websites they will probably visit. Ad Roll may be a remarketing service and its quality is evidenced by the actual fact that it’s received the honor of being one amongst the quickest growing businesses within the world. Marketers may conjointly begin exploitation Google Remarketing. This can be excellent thanks to attract potential patrons. Visits that don’t find you being born-again ought not to be forgotten. You’ll target them once more.
There you go! These are the foremost probable trends 2014 can witness in digital selling, however by no means that the sole ones. This can be a dynamic field and new trends keep developing each currently and so.
- Real Time Chat
- Online Service
However, SEO (Search Engine Optimization) is the basic theme for digital marketing more than all these. SEO helps a lot in business applications.
Email marketing helps to interact with customers easily and it has a lot of benefits. Benefits of Email marketing are maximizing your Marketing ROI, Increasing Customer Loyalty and Profitability, Driving more sales conversions, Improving Tracking and Feedback, Low cost, It’s easy to track, Fast response, Highly personal, Interactive etc…Thus Email marketing have a lot of advantages.